Minneapolis · Twin Cities
Executive coach for CEOs and leadership teamsMinneapolis leadership teams that execute the plan.
Red Team Leadership is a Minneapolis CEO coaching and leadership team coaching practice founded by Bill Burns. He works with CEOs of $30M to $500M companies, leaders running business units inside bigger ones, and their leadership teams. The work turns strategy into execution, so the company stops depending on the CEO to push every priority through.

01Why CEOs call Bill
The plan is sound. Execution keeps slipping.
- Priorities reset every Monday and nobody can say which three matter most
- Decisions queue up at the CEO’s desk
- Meetings report on problems instead of solving them
- Sales, operations and finance chase different versions of the plan
Bill is an operator who's done it. He led corporate development, M&A and a hardware-to-services transformation at Hitachi, and global go-to-market teams at IBM Watson Health and Cohesity. He's been in the rooms where the toughest calls get made.
02Ways to work together
Four ways to work with a Minneapolis CEO coach.
- 01
Pinnacle Business System
The full path: base camp, quarterly summits, the annual summit and weekly rhythm coaching, so your team owns the system.
See how it works - 02
Leadership Advisory
A standing advisor for the CEO: a second set of eyes on strategy, hard people calls and the moves that can’t wait for the next offsite.
See how it works - 03
Strategy and Go-to-Market Advisory
Strategy and go-to-market advisory that turns the plan into a short list of owned, dated priorities, with sales and operations pulling the same way.
See how it works - 04
Elite Communication and Teamwork
Leadership team communication and teamwork sessions: communicating under pressure, reporting reality, hiring A-Players and holding each other to the standard.
See how it works
03Measured by clients
What changed, in their numbers.
- 32%less scrap and fewer defectsVickers Engineering
- 33%higher output after the new operating system took holdTriumvirate Environmental
- 24%higher win rate on qualified dealsPresidio
- 47%more service and lifecycle revenueHitachi Energy USA
04Questions
CEO and leadership team coaching, answered.
What does a CEO coach do?
A CEO coach is a trusted outside advisor who helps the CEO make better decisions, build a stronger leadership team and turn strategy into execution. Bill works with you on the calls that can’t wait, and with your leadership team on the rhythm that makes the plan happen.
How is leadership team coaching different from executive coaching?
Executive coaching usually works with one leader at a time. Leadership team coaching works with the whole team together: how you set priorities, communicate, decide and hold each other accountable. Most execution problems live between leaders, not inside one of them.
What is the Pinnacle Business System?
A business operating system that covers five parts of the business together: People, Purpose, Playbooks, Performance and Profit. Red Team Leadership is a Pinnacle Business Guides partner. Bill installs the system with your leadership team, starting with a two to three day base camp, and coaches you until you own it.
Who do you work with?
CEOs of companies with roughly $30M to $500M in revenue, leaders running business units inside bigger companies, and their leadership teams. Clients include Vickers Engineering, Triumvirate Environmental, Presidio, and Hitachi Energy USA.
Do you work with companies going through an acquisition or a business model change?
Yes. Bill led corporate development, global M&A and a shift from hardware to hardware, software, and services at Hitachi, and created Hitachi’s first incubator to integrate acquisitions. He helps leadership teams keep execution on track while the company changes around them.
How do we start?
With a 30-minute call. It’s a working conversation, not a sales pitch: you’ll leave knowing where execution is breaking and what to fix first, whether or not we work together.
Book an execution review
Thirty minutes to find where your execution is breaking.
A working conversation with Bill, not a sales pitch. If we're not the right fit, you'll still leave with a clear next step.
- Where your plan and your weekly reality have drifted apart
- The one or two changes that would move the numbers fastest
- Whether a base camp makes sense this quarter
Not ready to talk yet? Get your execution score in about five minutes.
30 minutes · video or phone
Your 30-minute execution review
See Bill's open times and book in under a minute. You'll get a calendar invite straight away.
Book an execution review- No prep needed
- Bill takes every call himself
- Leave with a clear next step
Rather write first? Email Bill. He replies personally within one business day. Privacy.