Ways to work together03

Strategy and Go-to-Market AdvisoryMake your strategy and go-to-market plan produce results.

Most companies already have a strategy and a go-to-market plan. What they lack is the clarity, alignment and execution discipline to deliver them. Bill has led global sales, service and go-to-market teams at IBM Watson Health, Hitachi and Cohesity, and he helps you connect the plan to what your teams do every week.

Book an execution reviewGet your execution score
Length
Two to six months
Format
Working sessions with the leadership team and go-to-market leaders
Best for
A new plan, a new market or a go-to-market reset

01Where teams get stuck

Strategies launch with energy and clarity. Then the focus fades.

  • Strategic priorities get diluted by competing initiatives
  • Sales, marketing and operations each chase a different version of the plan
  • Resources scatter in too many directions
  • Progress gets harder to see, so nobody can tell if it’s working

The strategy usually isn’t the problem. The gap between the plan and the week is.

02How we work

We strengthen the link between what you intend and what your teams actually do.

  1. 01

    Review

    Examine the current strategy and find exactly where execution lost focus.

  2. 02

    Sharpen

    Refine the priorities into a short list, each one owned and dated.

  3. 03

    Align

    Point people, money and time at those priorities, and line up sales, marketing and operations behind the same go-to-market plan.

  4. 04

    Run

    Set the operating rhythm that keeps the plan visible and moving every week.

03What changes

What your team walks away with.

Most importantly, you regain momentum and see the strategy show up in measurable results.

  • Sharper strategic priorities
  • Sales, marketing and operations aligned on one go-to-market plan
  • Clear visibility into progress
  • Better focus of resources and clearer decisions
  • Improved execution across teams

04Measured by clients

What changed, in their numbers.

  • 32%less scrap and fewer defectsVickers Engineering
  • 33%higher output after the new operating system took holdTriumvirate Environmental
  • 24%higher win rate on qualified dealsPresidio
  • 47%more service and lifecycle revenueHitachi Energy USA
Read the client stories

From the field

Field notes on this work.

Your team is not as aligned as you think

Real alignment isn't what gets said in the room. It's what happens after.

Read the note

Excellence chases the 1%

Most teams stop at 99 percent. The final 1 percent is where the real difference lives.

Read the note

When leaders become the bottleneck

Strong leaders build teams and systems that move without them.

Read the note

Book an execution review

Thirty minutes to find where your execution is breaking.

A working conversation with Bill, not a sales pitch. If we're not the right fit, you'll still leave with a clear next step.

  • Where your plan and your weekly reality have drifted apart
  • The one or two changes that would move the numbers fastest
  • Whether a base camp makes sense this quarter

Not ready to talk yet? Get your execution score in about five minutes.

30 minutes · video or phone

Your 30-minute execution review

See Bill's open times and book in under a minute. You'll get a calendar invite straight away.

Book an execution review
  • No prep needed
  • Bill takes every call himself
  • Leave with a clear next step

Rather write first? Email Bill. He replies personally within one business day. Privacy.

  1. 1
    The review

    Thirty minutes on where your plan and your week have drifted apart. You leave with a clear next step either way.

  2. 2
    A written proposal

    If there's a fit, Bill sends a short proposal with the scope, the timing and the investment. No pressure to decide on the call.

  3. 3
    The first session

    For most clients that's a two to three day base camp with the leadership team, on dates that suit you.

Other ways to work together

Other services